Les chefs d'entreprise tanzaniens restent optimistes face aux incertitudes mondiales

Mercredi 19 mars 2025

Par inAfrika Reporter

Dar es Salaam – Business leaders in Tanzania are confident about the country’s economic growth despite global uncertainties, inflationary pressures, and cyber threats, according to the PwC 28th Annual Global CEO Survey: Tanzania Perspective. The report reveals that 81 percent of CEOs expect the local economy to improve within the next year, reflecting resilience and adaptability among businesses.

Speaking at the report’s launch, PwC Tanzania Country Senior Partner Zainab Msimbe emphasized the proactive approach of CEOs in rethinking their strategies.“Tanzanian CEOs are no longer just reacting to challenges; they are actively reshaping their businesses to drive long-term growth,” she said.

While 59 percent of Tanzanian CEOs anticipate global economic growth to improve, many remain cautious about inflation, market instability, and geopolitical risks. The report shows that 31 percent of business leaders feel highly exposed to regional conflicts, up from 24 percent last year, while 28 percent cite inflation and cyber risks as key threats.

Donald Mmari, Executive Director of REPOA, noted that while local business confidence is high, external risks could disrupt trade and supply chains. The survey shows that 85 percent of CEOs generate most of their revenue from core business units, while 55 percent report increased market share over the past five years. Many companies are diversifying into insurance (30 percent), consumer markets (20 percent), and technology (17 percent).

Former CTI Chairman Paul Makanza highlighted the proactive stance of business leaders.“A significant proportion of CEOs have adjusted their business models due to market pressures,” he said. “Many are reallocating resources to strengthen operations while remaining cautious.”

Despite challenges, 53 percent of CEOs believe their businesses will remain viable beyond the next decade, driven by strong strategic decision-making and the adoption of new technologies.

AI is playing a central role in business strategy, with 52 percent of CEOs expecting AI to boost profitability within the next year. Additionally, 45 percent of businesses are embedding AI into core operations, reflecting a shift toward automation and efficiency.

Vodacom Tanzania Managing Director Philip Besiimire noted AI’s growing influence. “Investments in GenAI have led to increased profits and greater efficiency in business processes. This trend is expected to continue,” he said.

Tanzanian businesses are also investing in sustainability, with 32 percent of CEOs reporting increased revenue from climate-friendly initiatives. However, regulatory challenges, financing constraints, and limited demand remain barriers.Ms. Msimbe pointed out these difficulties.“While global businesses benefit from climate-friendly investments, Tanzanian companies face financial and regulatory hurdles,” she said. The report highlights mixed views on sustainability efforts, with 22 percent of CEOs reporting reduced operational costs, while another 22 percent cite increased costs due to initial investment requirements.

As Tanzania looks toward 2035, businesses will need to navigate technological advancements, geopolitical shifts, and sustainability challenges. The strong confidence expressed by Tanzanian CEOs suggests a proactive and resilient business environment, positioning the country for long-term economic growth.