World Travel Market London will run from 3 to 5 November 2026 at Excel London, providing a meeting point for destinations, travel businesses, buyers and the international media.
The event combines an exhibition with conference sessions and industry networking. Its official media programme includes access to destination announcements and the WTM Global Travel Report, which examines changes in traveller behaviour and tourism markets.
For tourism operators, the commercial value of a global trade gathering depends on preparation. A clear product, dependable pricing and the ability to explain the traveller experience make a business easier for prospective partners to assess.
Safari, accommodation and destination businesses can follow the event for insight into distribution, customer expectations and how destinations communicate their appeal. Any claim about a particular country’s participation or a new agreement will require confirmation from the organisations involved.
Beyond visitor numbers, the industry’s performance can be assessed through the value retained by local enterprises, the quality of employment and the resilience of tourism products. These provide useful questions for evaluating the announcements that emerge from London.
WTM London takes place at Excel from 3–5 November. Buyers, exhibitors and media should consult the official website for the appropriate registration route and current programme.
Event preview. Details checked on 27 October 2026. Official event information and programme.
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